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Top 10 Companies in Sex Toys Market in 2024 Shaping Global Industry Trends

The shift towards regulation highlights the growing popularity, booming market, and dwindling stigma of sex toys. The global sex toys market size was estimated at USD 35.2 billion in 2023 and is expected to reach USD 38.0 billion in 2024. Brazil, Mexico, Chile, Argentina, and Colombia have a major share of the Latin America market. A rise in disposable income and awareness of sexual health are some of the primary factors expected to boost the demand for sex toys in Latin America.

Consequently, Duncan contacted the renowned feminist Dell Williams, the founder of Eve’s Garden sex toy store. In 1971 Betty Dodson began to teach masturbation workshops, focusing on how to use a vibrator. Her weapons of choice back then were two electric vibes, the Prelude, and the Panabrator. Nowadays, Betty Dodson’s reputation and her love of the Magic Wand vibe are nearly legendary in the sex toy world. With the 1930s came the discovery of rubber latex, which is tapped from the Hevea tree. This type of rubber has the advantages of being softer, lighter, and more pliable than vulcanized rubber and eventually revolutionized condoms and diaphragms.

Colt Gear, our products marketed under the iconic gay magazine brand Colt, is one of our most successful lines and is the best-selling gay line in the US. From July 17th to 19th, a four-star Marriott hotel overlooking Burbank's Bob Hope Airport will play host to one of the most whopping sex toy round-ups of the year, and perhaps of the industry's decades-long history, too. “Strapless strap-ons are ergonomically designed so that one partner can wear the toy and experience a sensation of fullness while also thrusting into a partner,” Finn explains. “There’s a big difference in feel between a G-spot orgasm and a clitoral orgasm,” Fleming says. Many people with a vulva describe the clitoral orgasm as one big spike, whereas the G-spot orgasm is more of a gradual, rolling wave of pleasure. In the and age categories, those numbers are actually closer to 85% (get it, millennials and Gen Xers!).

In this blog, we delve into the realm of pleasure products and spotlight the top 10 sex toy companies that are leading the charge in shaping this vibrant industry. They offer a way for couples to explore new forms of pleasure together, which can lead to greater sexual satisfaction and deeper emotional connections. By incorporating sex toys, couples can communicate their desires more openly, experiment with different sensations, and break out of routine patterns.

Shop from our impressive collection of safe, premium quality sex toys today. From rings that vibrate and provide dual stimulation to deep wand vibrators and personal massagers, discover which Trojan™ sex toy can help bring you to the brink of orgasmic sensations. Personal experience with sex toys makes introducing them to a partner a lot less daunting. Seeing you having fun is sure to be an automatic turn-on, and an easy way for them to join in on the pleasure party.

The tongue can work wonders in a short amount of time, but thanks to innovations in modern sex tech, you don’t even need another tongue handy to do the trick. Don't underestimate sex furniture's ability to make (solo) sex more comfortable and even more pleasurable. The BonBon Mount by Liberator is designed to help folks who might prefer a hands-free experience—and best of all, it's discreet enough not to raise any questions from houseguests.

Rabbit sex toys are a popular choice since they target both the clitoris and the G-spot. This pick from Lovense stands out from the rest, thanks to a unique rotating head and a curved, ergonomic design. It’s Bluetooth compatible, which means you can control it via your smartphone from any distance. At 10 inches long, it’s not the most discreet pick on this list—and you won’t find as many setting options as some of the other picks featured here. But considering this toy’s long battery runtime and waterproofness, we absolutely recommend it for both solo and partner play. This bendable vibrator is designed to provide precise stimulation for the G-spot, or wherever else you prefer to use it—it can work for both internal and external use.

Larger, established companies are acquiring smaller innovative startups to enhance their product offerings, access new markets, or incorporate cutting-edge technologies. The Macaura’s Pulsocon Hand Vibrator, developed in the 1880s and sold until the early 1900s, was a complex hand-crank vibrator which could produce up to 5,000 vibrations per minute. While it may resemble a tool of torture, this device required considerable effort to use, as one had to hold an end and manually turn a crank handle while placing the other end onto their body. It was advertised as a self-administered treatment for various ailments. Those are pointy shoes that sometimes could reach 45 cm in length.